Public Relations Coordinator
Public Relations Coordinator
Role Summary
The Public Relations Coordinator manages the pack’s marketing, visibility, branding, and social media — keeping the pack visible to current families, the broader community, and prospective Scouts. This role encompasses what was previously the Marketing / Social Media Chair position.
Reports To
| Relationship | Role |
|---|---|
| Reports to | Membership Chair |
| Works with | Member Recruitment Coordinator, Secretary (Webmaster), Cubmaster, Assistant Cubmaster — Communications |
Core Responsibilities
Marketing & Visibility:
- Provide press releases to local press on major pack events (Pinewood Derby, Blue & Gold, recruitment)
- Identify and participate in community visibility events (activities fairs, parades, school events)
- Circulate Cub Scout recruiting fliers and brochures
- Coordinate with the Member Recruitment Coordinator on promotion of recruitment events
- Prepare promotional materials for school-night sign-ups and activities fairs
- Keep pack activities visible to the chartered organization (your charter organization) and community
- Coordinate with your pack meeting location on getting messages into school newsletters
- Maintain pack branding consistency across all materials
Social Media:
- Take photos at pack meetings and outings; post them to the pack Facebook page
- Create Facebook events for pack meetings and outings (at least 2 weeks in advance)
- Post recruitment announcements during recruitment season (August–September)
- Share major milestone posts (Blue & Gold, crossover, Pinewood Derby results)
- Respond to questions and comments on the pack’s social media
- Maintain a regular posting cadence to keep the pack visible online
- Follow BSA youth protection guidelines for photo sharing
Press Releases
Local press coverage builds community awareness and supports recruitment. Submit press releases for:
- Pinewood Derby — great local interest; photos of Scout racing cars
- Blue & Gold Banquet — especially with notable guest speakers or service components
- Arrow of Light Crossover — milestone for graduating Scouts
- Service Projects — community-focused, strong human interest angle
- Recruitment events — “Cub Scouting is open to all kids in your area”
Local press outlets:
- your town Spotlight / Spotlight News
- Times Union (community section)
- Nextdoor (your local neighborhood)
- your pack meeting location school newsletter or PTA communications
See the press release writing guide for format and tips.
Visibility Events
Community visibility events are opportunities to show the pack’s presence and recruit new Scouts.
- your town Activities Fair — annual booth to connect with families (see
docs/Training/Positions/Marketing - Public Relations Chair/Events/2025 your town Activities Fair.md) - Community parades and events — identify opportunities, coordinate Scout and leader participation
- School Night for Scouting — support with fliers, promotional materials, and branded items
See the visibility events guide for checklists and planning details.
Social Media Posting Cadence
| Content Type | Frequency |
|---|---|
| Pack meeting event | Monthly (before each meeting) |
| Event photos | Within 1–2 days of event |
| Recruitment announcements | August–September (primarily) |
| Major milestones | As they happen |
| Service projects, community events | As they happen |
Photo Policy
- Only post photos of Scouts whose families have given consent (collected via photo release form)
- When in doubt, crop out faces or get explicit permission
- Follow BSA’s youth protection policies: no individual photos of a single Scout without a parent present
- Capture Scouts in action (not just posed shots)
Facebook Admin Access
- Admin access: Committee Chair and Secretary
- Editor/poster access: Public Relations Coordinator
Key Dates / Timeline
| When | Task |
|---|---|
| August | Activities fair prep; recruitment materials |
| September | School-night promotion; recruitment fliers |
| Monthly | Post pack meeting events and photos to Facebook |
| Year-round | Press releases for major events; community visibility; social media posting |
Key Resources
- Membership Chair role overview
- Press releases guide
- Visibility events guide
- Social media guide
- Marketing Chair Guide (BSA):
docs/Training/Positions/Marketing - Public Relations Chair/Marketing _ Public Relations Chair Guide.md - your town Activities Fair:
docs/Training/Positions/Marketing - Public Relations Chair/Events/2025 your town Activities Fair.md