Assistant Cubmaster for Communications
Role Summary
The Assistant Cubmaster for Communications coordinates family-facing communications for the pack — consolidating announcements, drafting emails, and ensuring families receive timely, clear, and non-overwhelming updates. With many coordinators and leaders generating information, this role prevents communication overload by serving as the central point for outbound messaging.
Reports To
Core Responsibilities
- Own the cadence of pack-wide family communications (weekly digest, pre-event reminders, post-event recaps)
- Consolidate announcements from multiple coordinators into a single, clear message to families
- Draft and send pack emails (or coordinate with the Secretary on distribution)
- Ensure families know what’s coming up, what to sign up for, and what to bring — with enough lead time
- Coordinate with den leaders to ensure den-level communications align with pack messaging
- Work with the Public Relations Coordinator to ensure consistency across email and social channels
- Maintain communication templates for recurring messages (monthly meeting reminder, event sign-up, etc.)
- Follow up on messages that need a response (RSVPs, permission forms, payments due)
- Serve as a sounding board for the Cubmaster on how to communicate sensitive topics (schedule changes, policy updates, etc.)
Communication Cadence (Suggested)
| Timing | Message Type |
|---|
| Monthly | Pack newsletter or digest: upcoming events, recap of last month, reminders |
| 2 weeks before event | Event-specific details: date, time, location, what to bring, cost, sign-up link |
| 3 days before event | Final reminder with logistics |
| After event | Thank-you / recap with photos (coordinate with Public Relations Coordinator) |
| As needed | Urgent announcements (cancellations, weather changes, etc.) |
Key Resources