Public Relations Coordinator
Public Relations Coordinator
Section titled “Public Relations Coordinator”Role Summary
Section titled “Role Summary”The Public Relations Coordinator manages the pack’s marketing, visibility, branding, and social media — keeping the pack visible to current families, the broader community, and prospective Scouts. This role encompasses what was previously the Marketing / Social Media Chair position.
Reports To / Works With
Section titled “Reports To / Works With”| Relationship | Role |
|---|---|
| Reports to | Membership Chair |
| Works with | Member Recruitment Coordinator, Secretary (Webmaster), Cubmaster, Assistant Cubmaster for Communications |
Requirements
Section titled “Requirements”- Registration: Registered adult leader of BSA; current with YPT
- Inherits training requirements from the Membership Chair role
Core Responsibilities
Section titled “Core Responsibilities”Marketing & Visibility:
- Provide press releases to local press on major pack events (Pinewood Derby, Blue & Gold, recruitment)
- Identify and participate in community visibility events (activities fairs, parades, school events)
- Circulate Cub Scout recruiting fliers and brochures
- Coordinate with the Member Recruitment Coordinator on promotion of recruitment events
- Keep pack activities visible to the chartered organization and community
- Maintain pack branding consistency across all materials
Social Media:
- Take photos at pack meetings and outings; post them to the pack Facebook page
- Create Facebook events for pack meetings and outings (at least 2 weeks in advance)
- Post recruitment announcements during recruitment season (August–September)
- Share major milestone posts (Blue & Gold, crossover, Pinewood Derby results)
- Follow BSA youth protection guidelines for photo sharing
Social Media Posting Cadence
Section titled “Social Media Posting Cadence”| Content Type | Frequency |
|---|---|
| Pack meeting event | Monthly (before each meeting) |
| Event photos | Within 1–2 days of event |
| Recruitment announcements | August–September (primarily) |
| Major milestones | As they happen |
| Service projects, community events | As they happen |
Key Resources
Section titled “Key Resources”| Resource |
|---|
| Cub Scout Recruitment |
| Pack Communications Management |
| Pack Press Releases |
| Social Media Guide |
| Community Visibility Events |